Assistant Brand Manager, Feminine Care

Assistant Brand Manager, Feminine Care

Job Description

Your Job

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

Role Overview & Primary Accountabilities :

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

As an Assistant Brand Manager for Kotex, you will support the development and execution of marketing plans that drive growth and brand relevance for one of the leading brands in feminine care. You will collaborate across functions, support innovation and product launches, and play an integral part in delivering impactful campaigns and business performance.

Brand Strategy & Business Performance

Assist in developing and executing the annual brand plan to drive the brand’s commercial objectives, including defining marketing goals, strategies, and 360-degree activation plans in collaboration with cross-functional teams.

Track and report business performance by analysing internal sales reports, external data (eg. Nielsen, Kantar), and market trends to assess brand performance and identify opportunities.

Monitor and track segment performance, competitor activities, and market dynamics to inform strategy and ensure growth of Kotex

Drive initiatives that enhance the brand equity of Kotex through strategic and relevant brand-building activities.

Marketing Budget & Reporting

Assist in the management of the marketing budget, including the execution and reporting of marketing activities, advertising spend, and performance results. Support the monthly A&P management process, ensuring resources are allocated efficiently for the brand’s marketing initiatives. Support in marketing presentations, analysis and reporting

Cross-Functional Collaboration

Partner with internal stakeholders including Sales, Trade Marketing, Demand Planning, and Regional Marketing to ensure alignment on all initiatives. Support monthly demand planning processes and on-ground activations, identifying potential challenges and proposing effective solutions.

Work closely with the Finance team to develop and analyse the brand P&L, ensuring marketing plans support brand growth targets and profitability objectives.

Campaign Support & Digital Collaboration

Collaborate with digital team to develop meaningful communication and acquisition strategies that support brand objectives, drive sales and enhance brand engagement through digital and ecommerce. Provide brand guidance on digital content, campaigns, and e-commerce assets to ensure consistency and effectiveness across consumer touchpoints. Assist in the development and execution of 360° marketing campaigns, ensuring strong brand messaging across all consumer touchpoints.

Portfolio Management

Support end-to-end innovation launches, including P&L analysis, packaging development, claims validation, production timelines, and go-to-market strategies. Collaborate with the regional team to ensure successful new product launches, aligning on regional priorities and adapting strategies for local dynamics and strategies. Assess competitive standing of the product portfolio, identifying opportunities for product upgrades and new product launches Develop promotional packs that align with business strategies and shopper insights, supporting key sales events and product push periods. Support the development and implementation of Price Pack Architecture strategies to optimize brand competitiveness and profitability across consumer segments.

About Us

Huggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth, and impact. We’re founded on 151 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications :

Essential Requirements

Bachelors' / Masters’ Degree in Business or Marketing

Minimum of 2 years of Consumer marketing experience.

Additional trade marketing, digital marketing and / or cross-functional experience an advantage.

Experience in cross-functional stakeholder management and project management

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see .

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website .

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

No Relocation :

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.

Primary Location Kuala Lumpur Office Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time #J-18808-Ljbffr