Assistant Brand Manager, Feminine Care

Overview

Assistant Brand Manager, Feminine Care at Kimberly-Clark. You will support the development and execution of marketing plans that drive growth and brand relevance for Kotex, collaborating across functions, supporting innovation and product launches, and delivering impactful campaigns and business performance.

Role Highlights

You’ll help deliver better care for billions of people by bringing your professional expertise, talent, and drive to building and managing our portfolio of iconic brands.

Responsibilities

• Assist in developing and executing the annual brand plan to drive the brand’s commercial objectives, including defining marketing goals, strategies, and 360-degree activation plans in collaboration with cross-functional teams.
• Track and report business performance by analysing internal sales reports, external data (eg. Nielsen, Kantar), and market trends to assess brand performance and identify opportunities.
• Monitor and track segment performance, competitor activities, and market dynamics to inform strategy and ensure growth of Kotex.
• Drive initiatives that enhance the brand equity of Kotex through strategic and relevant brand-building activities.
• Assist in the management of the marketing budget, including the execution and reporting of marketing activities, advertising spend, and performance results. Support the monthly A&P management process, ensuring resources are allocated efficiently for the brand’s marketing initiatives. Support in marketing presentations, analysis and reporting.
• Partner with internal stakeholders including Sales, Trade Marketing, Demand Planning, and Regional Marketing to ensure alignment on all initiatives. Support monthly demand planning processes and on-ground activations, identifying potential challenges and proposing effective solutions. Work closely with the Finance team to develop and analyse the brand P&L, ensuring marketing plans support brand growth targets and profitability objectives.
• Collaborate with the digital team to develop meaningful communication and acquisition strategies that support brand objectives, drive sales and enhance brand engagement through digital and ecommerce. Provide brand guidance on digital content, campaigns, and e-commerce assets to ensure consistency across consumer touchpoints. Assist in the development and execution of 360° marketing campaigns with strong brand messaging across all consumer touchpoints.
• Support end-to-end innovation launches, including P&L analysis, packaging development, claims validation, production timelines, and go-to-market strategies. Collaborate with the regional team to ensure successful new product launches, aligning on regional priorities and adapting strategies for local dynamics. Assess competitive standing of the product portfolio, identifying opportunities for product upgrades and new product launches. Develop promotional packs that align with business strategies and shopper insights, supporting key sales events and product push periods. Support the development and implementation of Price Pack Architecture strategies to optimize brand competitiveness and profitability across consumer segments.

Qualifications

Essential Requirements

About You

You perform at a high level with a performance culture rooted in authentic care. You value sustainability, inclusion, wellbeing, and career development, and you thrive when your work makes a difference.

About Us

Huggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. We are a global leader with 151 years of market leadership, focused on driving innovation, growth, and impact. Led by Purpose. Driven by You.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role. For more information, check the careers website. This role is local to Kuala Lumpur, Malaysia.

Benefits

Comprehensive benefits include medical, dental, and vision coverage; on-site fitness resources; flexible spending accounts; income protection; and programs to support education, relocation, or dependent care. For a complete overview, see

Other Details

Primary Location : Kuala Lumpur Office. Employment type : Full-time. Worker Type : Employee. Seniority level : Not Applicable. Job function : Marketing and Sales. Industry : Manufacturing.

Disclaimer : Kimberly-Clark is an equal opportunity employer. We welcome applicants from diverse backgrounds and do not discriminate on any protected status. Employment is subject to pre-screening tests as part of our standard hiring process.

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