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Braze - Digital Specialist - E-Mail Marketing

Braze - Digital Specialist - E-Mail Marketing

NMQ DigitalKuala Lumpur, Kuala Lumpur, Malaysia
17 hours ago
Job description

Braze - Digital Specialist - E-Mail Marketing

Global Talent Acquisition and Development | Psychology

ABOUT US

We are a fast-growing, close-knit, dynamic, and successful Digital Services Company that provides support to large multinational companies for SEO, Product & Web Content Management, Social Media Management, Performance Marketing, E-Commerce Management, CRM & E-Mail Marketing Automation, DX & Development, Data Management & Analytics, Project Management, Digital Consultancy, and Recruitment. As a multinational Dutch company, we have offices in Amsterdam, Istanbul, Lisbon, Kuala Lumpur, Bogota & Portland. With our talented and diverse team, the world is our oyster!

We are currently looking for a Digital Specialist with e-mail marketing experience (Braze) to join our team. The working hours for this role are in CET .

Responsibilities

  • Build, test, and deploy Braze campaigns, including Canvas workflows , push notifications , in-app messages , and email templates .
  • Develop and maintain reusable Liquid content blocks and personalization logic to enhance message relevance.
  • Execute and optimize multi-channel campaigns across Braze and Salesforce Marketing Cloud (SFMC), ensuring alignment with brand and marketing goals.
  • Partner with analytics and marketing teams to evaluate performance and drive continuous improvement through testing and insights.
  • Oversee push and in-app messaging operations , including scheduling, QA, and reporting.

Preferred

  • Braze certification or experience with advanced Braze features (Canvas Flow, Currents, Content Blocks).
  • Marketing Automation

  • Gather input from customers and assist where necessary
  • Create e-mail newsletters and prepare subscriber lists for email marketing
  • Upload and update email newsletters (via internal / external tools)
  • Create segmentation & campaign flows based on client briefings
  • Qualifications

  • Vocational / BA / BS or equivalent combination of education and experience
  • Excellent written and oral communication skills in English (additional languages are a plus)
  • At least two years of experience in digital services
  • Experience in HTML / CSS, digital campaigns, and project execution
  • Keen interest in internet / web and willingness to specialize in digital marketing
  • Strong results orientation and decision-making skills
  • In-depth understanding of Digital Marketing
  • Hands-on experience with Braze and / or Salesforce Marketing Cloud
  • Proficiency in personalization languages (Liquid, AMPscript) and HTML / CSS for email customization
  • What We Offer

  • Remote Work Model : Flexible work environment with two office days a month for employees based in KL.
  • Meal Allowance : 295 MYR per month.
  • Transportation Allowance : 105 MYR per month.
  • Private Health Insurance : Private medical insurance provided by AIA.
  • Birthday Time Off : A half-day off on birthdays.
  • Referral Program : Our referral program rewards employees when referrals are hired.
  • Self-Improvement : Access to online courses, in-house training via NMQ Academy, and a mentorship program.
  • Team Environment : Opportunity to work with global brands within a diverse and dynamic team.
  • To express interest, please apply with your CV.

    By applying to this job advertisement, you consent to sharing your personal data within the scope described in the clarification text at

    NMQ Digital is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

    Don’t be discouraged if you don’t meet every single requirement—there is always room for growth at NMQ!

    EEO statements as provided above remain in effect.

    Note : This posting includes the necessary information about responsibilities and qualifications for the role.

    #J-18808-Ljbffr

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    Digital Marketing Specialist • Kuala Lumpur, Kuala Lumpur, Malaysia

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