Influencer Marketing Specialist

Hytech WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Influencer Marketing Specialist

Hytech WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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• Segment KOLs into different tiers and design tailored collaboration plans per phase OKRs.
• Align KOL campaigns with roadmap, focusing first on channel activation, then brand & event support.
• Identify, pitch and negotiate contracts with YouTube and TikTok
• Manage content calendars, deliverable schedules, and compliance reviews via a centralized tracking tool.
• Collaborate with in-house design and media teams to repurpose KOL content into paid ads and social posts
• Track KPI metrics and deliver weekly ROI reports and reallocate budget toward top-performing KOL partnerships.
• Work closely with Brand, Paid Media, Product, BI, and Community teams to ensure KOL efforts sync with broader marketing initiatives such as the "Investor Challenge" series and referral programs.

Qualifications :

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Finance, Advertising, and Public Relations

Industries

Software Development, Financial Services, and IT Services and IT Consulting

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