B2B Marketing Director

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B2B Marketing Director

We are seeking a results-driven and strategic B2B Marketing Director to lead our business-to-business marketing and sales initiatives. This role focuses on acquiring new corporate and group clients, managing key partnerships, and driving revenue growth through strategic proposals and team leadership. Experience in the travel or hotel industry is highly preferred.

Key Responsibilities :

New Client Acquisition : Identify, approach, and secure new B2B clients, including group customers such as tour agencies, schools, corporate companies, and other organizations .

Group Sales Management : Drive group sales initiatives, develop tailored packages, and maintain strong relationships with existing group clients to maximize repeat business and customer satisfaction. Example : sales for group customers (tour agency, school, all kinds of group and corporate companies).

P&L Responsibility : Oversee the department’s profit and loss (P&L) performance, ensuring revenue targets are met while optimizing costs.

Strategy & Proposal Development : Create and present strategic marketing plans and proposals tailored to client needs. Develop campaigns that align with business goals and client expectations.

Sales Team Management : Lead, train, and motivate the B2B sales team to achieve individual and team sales targets. Monitor performance and provide guidance and support as needed.

Industry Engagement : Leverage existing networks or build new relationships in the travel and tour sector, corporate clients and other to grow brand visibility and partnership opportunities.

Reporting : Provide regular business performance reports and market analysis to the Country Head , offering insights and recommendations for strategic decisions.

Requirements :

Bachelor’s degree in Marketing, Business Administration, Hospitality, or a related field

Minimum 9 - 12 years of experience in B2B sales or marketing, preferably in the travel, tourism, or hospitality industry

Proven track record in new client development and group sales

Strong understanding of P&L management and budget planning

Excellent communication, negotiation, and presentation skills

Demonstrated leadership and team management experience

Ability to develop and implement creative and effective B2B marketing strategies

Strong industry network within travel, hotel, or tourism sectors is a plus

Fluent in English; other language proficiency is an advantage

Willingness to travel as needed and attend client meetings or industry events

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to shape the future of immersive experiences in Southeast Asia.
• Collaborative and creative work environment.
• Access to cutting-edge technology and global partnerships.

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