Retention & Email Marketing Specialist

Summary

We're looking for a

Retention & Email Marketing Specialist

to lead our

email, WhatsApp, and retention marketing

efforts at BloomThis. You'll plan and execute campaigns, manage automated flows, and optimise performance through A / B testing and data analysis. The ideal candidate has 1 year of experience in email / retention marketing, strong analytical skills, and a creative mindset. This role is key to driving customer engagement, retention, and long-term value in a fast-paced e-commerce environment.

Key Responsibilities

• Manage and execute BloomThis' email, WhatsApp, and loyalty marketing programs, including list creation / segmentation, layout design, link tagging, scheduling, and test setup
• Continuously improve retention KPIs : deliverability, open rates, click-through rates, conversions, opt-outs, revenue, lifetime value, and other business-specific goals
• Research and implement new strategies for email and retention marketing
• Develop and manage monthly email and WhatsApp marketing calendars
• Plan, build, and launch acquisition / lead-generation campaigns via email and WhatsApp
• Set up automated flows and lifecycle campaigns
• Create and execute weekly campaign blasts
• Conduct A / B testing to refine strategy and improve results
• Generate and analyze weekly / monthly performance reports
• Collaborate with the team to brainstorm product and campaign ideas

Requirements