Marketing Specialist

Company Overview :

Since founded in 2017, TTRacing specializes in crafting ergonomic gaming hardware designed to deliver unparalleled comfort during extended gaming and productivity sessions, enhancing productivity and performance.

Currently operating in Malaysia, Singapore, Thailand, Philippines, Indonesia, Australia, and the United States. A rapid growing company with global with extensive global reach.

Our commitment lies in engineering premium furniture solutions that offer a distinctive ergonomic experience, tailored to meet the unique needs of our users.

EMPOWERING GAMERS AND PROFESSIONALS WITH ERGONOMIC INNOVATION

Our mission is to create long-lasting ergonomic solutions that support our users' productivity, performance, and well-being.

At TTRacing, we believe that changing the world starts with a good ergonomic foundation, whether you're sitting or standing.

Position Overview

We're looking for a Growth Marketing Specialist who is passionate about driving regional expansion across multiple markets and touchpoints. This role is ideal for someone who thrives in a fast-paced environment, is data-driven, and has a deep understanding of performance marketing strategies across various platforms.

Key Responsibilities

• Plan and execute performance marketing campaigns across Google, Meta, Shopee, Lazada, TikTok, and Amazon — focusing on brand awareness, traffic, engagement, and sales conversion.
• Develop and refine compelling copy for website campaigns, product launches, events, and showroom activations to ensure consistency and alignment with brand messaging.
• Collaborate with cross-functional teams to coordinate product launches, marketplace promotions, website campaigns, and social media content rollout.
• Analyze daily ad performance data, offering clear action plans to scale successful campaigns, optimize budgets, and improve ROAS through keyword, creative, caption, headlines / descriptions, and audience analysis.
• Prepare weekly performance reports with key takeaways, identifying strengths, weaknesses, and opportunities, along with recommended strategies and action plans.
• Closely monitor outcomes from implemented strategies and ensure continuous improvement based on findings.
• Conduct weekly competitor research to track ad placements, keyword bidding strategies, and creative direction, staying ahead of market trends.
• Stay proactive in identifying new ad trends, content formats (e.g. Reels, beta formats), and emerging opportunities to enhance campaign effectiveness at a lower cost.

Requirements :