[Publishing Center] Campus Marketing Manager, Malaysia(A168096)

Overview

(Publishing Center) Campus Marketing Manager, Malaysia(A )

Responsibilities

• Education Ecosystem Planning & Field Execution : Design and implement scalable, replicable MLBB activation programs capable of rapid deployment across multiple cities and educational institutions (Primary Schools to Universities) simultaneously or in sequence.
• Craft compelling narratives for programs, events, markting promotions, press releases and more, tailored to resonate with diverse audiences.
• Manage part-time staff or student ambassador teams or agencies(vendors) or mods for effective execution.
• Compliance & Stakeholder Management : Maintain deep understanding and strict adherence to all relevant local / national regulations, school policies, and compliance requirements (e.g., venue usage, child protection laws, data privacy, promotional regulations, sponsorship rules).
• Liaise effectively with school administrators, faculty, and student organizations to ensure full compliance for all activities, mitigating legal and reputational risks.
• Manage any necessary government and / or school-level reporting, permitting, and approval processes related to events.
• Cost Management, Performance Measurement & Reporting : Develop detailed event budgets and maintain rigorous cost control over materials, venue fees, staffing, logistics, and merchandise.
• Define clear KPIs for activations (e.g., Penetration Rate of schools ,Participants, New Registrations, Cost per Acquisition - CPA).
• Track, analyze activation data, evaluate effectiveness, prepare post-event reports, and provide actionable insights for continuous improvement.
• 3rd-Party Brand Integration & Partnerships : Proactively identify, negotiate, and secure co-marketing / sponsorship partnerships with relevant student-facing brands (e.g., beverage, FMCG, electronics, fintech).
• Manage partner relationships, ensuring brand alignment and adherence to campus compliance regulations.

Requirements

About MOONTON Games

MOONTON Games is one of the pioneers of mobile gaming with Mobile Legends : Bang Bang. But we're also so much more! We're a global game development and publishing powerhouse with our award-winning games and intellectual properties!

At MOONTON Games, we believe in having an open, collaborative environment where creativity, teamwork, and shared passion thrive. Whether you're a seasoned game developer, a marketing guru, an esports enthusiast, or from another discipline, your unique skills and perspectives are valued here. Join us on an exciting journey to create innovative, world-class games that connect players around the globe. At MOONTON Games, the possibilities are endless.

Perks & Benefits

Apply via LinkedIn now to unleash legendary moments together! Only shortlisted candidates will be notified.

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