Social Media Executive

Job Description

• Manage and grow the company's social media accounts across Facebook, Instagram, TikTok, LinkedIn, YouTube, X, XHS and emerging platforms.
• Community management – respond to audiences in a timely manner.
• Create and manage social media calendars and campaigns in line with brand objectives.
• Develop, plan, and execute engaging content (text, graphics, photography, and especially video) for both scheduled and ad-hoc posts.
• Ideate, script, film, and edit short-form and long-form video content (e.g. reels, TikTok, YouTube shorts, campaign promos).
• Use video editing tools such as CapCut, Adobe Premiere Pro, After Effects, and Canva to produce high-quality, platform-optimised content.
• Collaborate with videographers, photographers, designers, and other stakeholders to deliver creative campaigns.
• Optimize and schedule posts for maximum reach, engagement, and conversions.
• Manage community engagement by responding to comments, messages, and mentions promptly.
• Maintain proper archiving of assets, login credentials, and project files.
• Stay updated with current social media trends, viral formats, sounds, and best practices, adapting them to our brand voice.
• Explore the potential value of social media sites that are not yet in our repertoire.
• Monitor, track, and report on performance analytics, competitor activities, and campaign ROI.
• Identify new social media trends and develop content to keep audiences engaged.
• Assist in the planning and promotion of marketing campaigns, interviews, events, and activations.
• Support brand-building through consistent storytelling across social networks, forums, blogs, and online directories.
• Content Marketing; actively publish useful and relevant content including blogs, tweets and other social messaging.
• Events; assist with pre-promotion of tradeshows and exhibitions, seminars and other events.
• Record project / campaign processes and outcomes.
• Assist the Head of Department with ad-hoc projects, communications, and campaign initiatives.

Job Requirements

Only shortlisted candidates will be contacted.

Job Type : Full-time

Pay : RM1, RM4,887.99 per month

Work Location : In person