KOL Marketing Specialist

Overview

Influencer Marketing | Chief Happiness Officer at #KOLs.Asia

What is an Influencer Specialist?

An Influencer Specialist is an integral role within influencer marketing campaigns. You are deeply versed in Instagram and TikTok, familiar with the latest viral challenges and trends, and skilled in managing communications with social media creators, personalities and influencers. You will nurture relationships between clients, influencers and the Influencer Specialist, acting as the key liaison between influencers and clients.

Proficiency in Mandarin is required, as this role involves working with KOLs on platforms like Xiao Hong Shu.

The Primary Responsibilities of an Influencer Specialist

• You will be responsible for developing and executing influencer marketing campaigns on Facebook, Instagram & TikTok.
• You will analyze campaign performance across online channels and provide insights for account / campaign structure improvements, identifying successes and areas for improvement.
• You will build and maintain relationships and effectively communicate ideas and relevant information to all parties involved.
• You will work with clients to find the right approach and align objectives.
• You will identify and liaise with relevant influencers, negotiate rates and agreements.
• You will collaborate with the Strategy & Servicing Team to provide analysis of historical data and trends to inform winning influencer marketing strategies for clients.
• You will monitor all accounts assigned to you daily, weekly and monthly to identify opportunities to retain clients and scale further.

The Ideal Candidate’s Attitude

We want candidates who put altruism at the forefront of their actions and attitude.

Candidates who show a strong desire to grow, willingness to hustle, agility to pivot and adapt to ad hoc situations, and the understanding that every challenge is an opportunity to learn will be prioritized.

As KOLs.Asia continues to grow, our employees will grow alongside us.

The Ideal Candidate’s Experience

What will you achieve from working with us?

You will have opportunities to build meaningful connections with brands, influencers and industry professionals, while honing creativity, people and time management skills.

Be a part of a growing team

We have been growing rapidly in the influencer marketing industry. Our growth accelerated during the pandemic, and we continue to expand as the industry matures. We look forward to you joining our team and contributing to our growth.

Need more info? Have questions? Need answers? Visit our website at or drop us an email at

Our Story

KOLs.Asia is a full-service influencer marketing agency equipped with proprietary partner technology to unlock valuable growth equity for brands. We are driven by people with a mission to empower creative talents. Our ethos centers on altruism, passion, growth, empathy and integrity. Our tagline is, “let’s do epic shit!”.

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