Senior Loyalty Marketing Analyst

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Job Description

Responsibilities

• Design, implement and optimize customer loyalty program to enhance customer retention, drive repeat business, and increase customer lifetime value
• Monitor and optimize loyalty programs to meet customer needs and maximize customer engagement
• Develop strategies to retain customers and reduce churn through personalized offers and communications
• Optimize program performance by analyzing participation, redemption rate, customer lifetime value, and engagement data
• Develop lifecycle marketing strategies to nurture customers at every stage of their journey
• Collaborate with CRM and Performance Marketing team to plan loyalty-focused marketing campaigns across multiple channels (Push notifications, email, in-app, etc.)
• Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU / MAU, purchases)

Requirements

Note : This description retains the essential information from the original posting and does not include extraneous boilerplate items.

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