Consultant, Marketing Services, Advisors and Consulting Services

Overview

Consultant, Marketing Services, Advisors and Consulting Services – Mastercard. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.

Mastercard Advisors is the leading global professional services firm focused exclusively on payments and provides payments consulting, information, analytics, and customized services to financial institutions and their merchant partners worldwide.

Role adapts traditional marketing expertise with AI-driven capabilities to deliver personalized, data-informed, scalable marketing strategies. The professional operates at the intersection of creativity, data, analytics and technology to deliver marketing solutions for financial institutions, governments, retailers and ecommerce clients in Southeast Asia.

Responsibilities

Be a part of the expansion of Managed Services in Southeast Asia for leading local and regional accounts, working closely with Business Development.

Lead and integrate internal and external marketing technology (MarTech) to enable data-driven, automated marketing strategies that drive business impact.

Deliver effective digital and integrated marketing strategies across channels to acquire new profitable accounts and optimize portfolios for financial institutions, retailers, ecommerce, and governments.

Frame, package and design digital and integrated marketing solutions / products and manage delivery end-to-end to drive client performance.

Identify key pain points and deliver strategic value and growth through digital marketing projects.

Identify cost efficiencies and opportunities for scale and impact; manage external agencies and client engagements, including project cadence and P&L.

Manage multiple internal and external stakeholders from inception to implementation and optimization.

Support and manage go-to-market strategies in key Southeast Asia markets.

Leverage artificial intelligence tools and data analytics to develop and optimize marketing strategies and campaigns, analyzing consumer behavior, market trends and large datasets for personalization.

Design and implement AI-enhanced marketing strategies aligned with business goals; use predictive analytics and machine learning to forecast behavior and campaign performance.

All About You

BA required; MBA preferred

Experience at a large issuing bank in Asia Pacific and / or other sophisticated payments markets; retailer experience is a plus

Performance and growth digital marketing experience in fintech and / or digital bank is beneficial

Hands-on experience designing and delivering large-scale campaigns acquiring new customers and marketing to existing customers

Comfortable in a remote managerial situation

Acquainted with martech solutions; marketing consultancy experience preferred

Strong business acumen and entrepreneurial spirit

Excellent interpersonal, presentation and communications skills; strong team player with ability to work independently

Travel required; approximately 50% (post-COVID)

Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks come with inherent risk. Every person working for, or on behalf of, Mastercard is responsible for information security and must :

Abide by Mastercard’s security policies and practices

Ensure the confidentiality and integrity of the information being accessed

Report any suspected information security violation or breach

Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Financial Services, IT Services and IT Consulting, and Technology, Information and Internet

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