Content manager

Job Title : Content Manager

Location : Kuala Lumpur, Malaysia

Employment Type : Full-time

Job Overview

We are looking for an experienced and culturally aware Content Manager to lead our content strategy targeting the MENA region. The ideal candidate will have a deep understanding of Arabic-speaking audiences, cultural nuances, and content preferences. You will be responsible for driving organic traffic, user engagement, and content-led conversion through a strategic mix of on-site and off-site content.

Key Responsibilities

• Develop and manage a localized content strategy tailored for Arabic-speaking markets.
• Own the content calendar, ensuring timely and high-quality publishing across all channels.
• Oversee the production of SEO-optimized content in both English and Arabic, aligned with market trends and cultural relevance.
• Manage content distribution across website sections, landing pages, UGC / community areas, and external platforms (Medium, social media, blogs).
• Use CMS and SEO tools (Ahrefs, Google Search Console) to track content performance, keyword rankings, and page quality.
• Leverage AI tools (ChatGPT, Jasper, SurferSEO) for content ideation and production support.
• Collaborate with performance and data teams to analyze UTM-tagged content funnels (registration, deposit, LTV).
• Maintain consistent tone, cultural sensitivity, and brand voice across all content assets.
• Coordinate with KOLs, affiliates, and local market teams for cross-channel activation.

Requirements

Must-Haves :

Nice-to-Have :