Overview of the Role
The Store Manager is responsible for consistent operational excellence in the store and has full P&L responsibility and ensures Brand compliance for the store. He / She creates a working environment which encourages Brand values, teamwork and delivery of the results and exceptional customer service.
Responsibilities
Drive Sales
- Lead by example in customer service, greet customer and give assistance and make sure standards are followed to reflect a strong image for our brands and company.
- Reviews and analyses sales figures to identify opportunities to develop and drive sales performance at department and BU level.
- Engages with relevant department colleagues to enlist support for local opportunities that deliver sales growth for the store.
- Analyses and demonstrates an understanding of the competition and identifies opportunities to exploit at store level.
- Demonstrates an understanding of the customer and challenges their team to drive conversion, average basket, UPT and maximize sales.
- Scheduling and daily planning for store cover, based on sales trend / week and hours / day.
Commercial & Visual
Deliver store standards and implement impactful, commercially focused events.Ensure product presentation aligns with brand guidelines and seasonal launches.Highlight merchandise through effective Visual Merchandising.Benchmark standards with peer stores and competitors, creating an aspirational shopping environment.Stock Management
Adhere to SOPs for stock management (receiving, cycle counts, transfers, returns, damaged items, etc.) and communicate with relevant departments.Ensure proper OPS team cover for replenishment of best sellers and coordinate with Commercial and Merchandiser teams.Regularly review top / bottom selling lines and stockholding areas to maximize sales and identify risks.Service Standards
Role model exceptional service, generating excitement and commitment.Address customer complaints, prioritizing satisfaction.Ensure effective replenishment and compliance with company standards.Seek and use customer feedback to drive improvements.Service Measurements
Analyze Mystery Shop reports, implement action plans, and challenge teams for improvement.Regularly recognize excellent service with clear communication.Compliance
Ensure adequate resourcing and thorough knowledge of all compliance issues.Keep employees updated on SOPs and implement self-assessment audits.Review audit reports and create action plans with management.Health & Safety
Deliver a safe trading environment, reviewing risks weekly with the Health and Safety officer.Ensure maintenance issues are reported and resolved promptly.Regularly review cleaning contractors for compliance with brand standards.Duty Management
Train section managers for duty / key holder roles and incident management.Loss & Prevention
Ensure adherence to cash management and security procedures.Conduct routine checks on stockroom and shop floor, monitor for theft, and deploy staff accordingly.People Policies and Process
Implement company policies for absence, leave, and discipline.Understand HR policies to drive positive employee behavior.Voice of Employee
Engage regularly with employees to promote communication and involvement.Performance Development (PDR)
Partner with Store Manager and HRBP to ensure completion of required trainings and participate in performance reviews.Profitability
Deliver efficient use of FTE, manage shrinkage, and drive cost improvements.Requirements
Minimum 8 years’ experience in fashion retail operations in a managerial role, preferably in fashion / sports retail.Strong people management and service orientation.Motivated, target- and KPI-driven.Experience and passion for fashion brands.Commercial acumen, excellent communication, and interpersonal skills.Willingness to work retail hours and public holidays.Proficient in Microsoft Office and Internet savvy.#J-18808-Ljbffr