Senior Creative Strategist / Creative Strategist
Hepmil Malaysia is a digital content and creator agency that connects brands with Gen Z and young millennials through hyper-localized, entertaining content. Home to pages like MGAG and Hepmil Creators’ Network (HCN) , we help brands engage audiences with content that’s proudly local, proudly ridiculous, and always relatable.
Since 2015, MGAG has become one of Malaysia’s fastest-growing Gen Z and millennial comedy brands, reaching more than 9 million users monthly. Hepmil Creators’ Network (HCN) is a creator agency that connects brands with over 1,000 TikTok creators across Southeast Asia — powering hyper-local, entertaining content that resonates with audiences while delivering results for brands.
We’re looking for Creative Strategists and Senior Creative Strategists with sharp creative instincts and a passion for social content to help expand Hepmil’s presence and deliver impactful campaigns across platforms.
Key Responsibilities
- Creative Ideation & Insights : Generate creator-first ideas that leverage TikTok, Instagram, YouTube, and Facebook to drive brand engagement.
- Translate cultural and audience insights into creative strategies that resonate with Gen Z and millennials.
- Support the development of campaign concepts and content plans for brand partners.
- Assist in crafting social-first campaign strategies involving creators and branded content.
- Collaborate with internal teams and creators to ensure content aligns with campaign objectives and platform best practices.
- Monitor content quality and workflow efficiency, continuously improving processes against industry standards.
- Client Engagement & Pitching : Contribute to pitch decks and proposals, presenting ideas to clients and external partners in a clear and engaging manner.
- Provide consultation and training to clients on products, processes, and the evolving social landscape.
- Build credibility as a trusted creative partner by demonstrating deep platform and audience knowledge.
- Work closely with creators to strategize, manage, and optimize exclusive content plans.
- Stay connected to creator communities, trends, and formats to ensure campaigns remain relevant and innovative.
Requirements
Experience : Minimum 1–2 years in a creative, content, or digital agency environment (Senior Creative Strategist : 3–5 years).Platform Expertise : Strong knowledge of TikTok, Instagram, Facebook, and YouTube, with awareness of emerging social trends.Cultural Fluency : Familiarity with the social content ecosystem, especially short-form video and meme culture.Strategic Skills : Ability to support the development and execution of social and creator-led marketing strategies.Collaboration : Experience working in teams to conceptualize and produce content.Client Comfort : Confident interacting with clients and industry professionals; strong presentation and communication skills.Detail Orientation : Ability to present information concisely and accurately, with keen attention to detail.Creative Advantage : Experience in writing, directing, shooting, or editing video content for digital formats is a plus.Adaptability : Comfortable thriving in a hybrid setup and fast-paced agency environment.Why Join Us?
Help shape creator-led campaigns for some of the most exciting brands in Malaysia and Southeast Asia.Work with a vibrant community of top TikTok creators and the team behind MGAG and HCN.Gain exposure to innovative content formats, trends, and strategies that shape Gen Z culture.Be part of a fun, collaborative team that values both creativity and memes.Seniority level
Senior Creative StrategistCreative StrategistEmployment type
Full-timeJob function
Advertising ServicesIndustries
Advertising ServicesKuala Lumpur, Malaysia
Note : This description focuses on the job responsibilities, qualifications, and why to join Hepmil Malaysia. Any extraneous job postings or site-wide boilerplate have been removed to maintain clarity and relevance.
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