Head, Corporate Affairs, Brand and Marketing (Malaysia)

Head, Corporate Affairs, Brand and Marketing (Malaysia)

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Job Summary

• Responsible for driving and delivering the Corporate Affairs and Brand & Marketing (CABM) strategies for Standard Chartered Bank Malaysia (SCBM), Standard Chartered Bank Saadiq Malaysia (SCSM) and Global Business Services Malaysia (GBSM), ensuring consistent and aligned delivery with the global agendas.
• Lead the CABM team in Malaysia to identify opportunities and bring expertise and creativity at both strategic and execution levels within agreed budget and scorecard.
• Fully accountable to the Malaysia CEO and Malaysia Client Business Heads (especially WRB, CIB, and Saadiq) for CABM activities, whilst ensuring consistency and alignment to local, cluster and global business and function priorities.
• Represent the interests of Malaysia’s CABM on the Country Management Team/ExCo and within the global CABM function to help ensure strategies are relevant.
• Lead on delivering governance, issues and risk (operational and reputational) across Malaysia.
• Provide thought leadership, lead and transform the region & in‑country marketing function.
• Develop, manage and drive the following strategic deliverables: strategic Marketing, Strategic Brand, Marketing Communication, Digital Marketing, Corporate Events, Sponsorship and Client Engagement and the performance of the team.

Key Responsibilities

• Develop an understanding of market opportunities, implement strategies and bring communications and marketing expertise to deliver business objectives aligned with the markets’ corporate plan, Group CABM strategy and brand guidelines.
• Contribute to overall CABM visions/priorities.
• Work with the functions’ country/cluster Heads and Management Teams to manage and implement key projects and strategy changes across the Bank.
• Engage with regional peers in the industry and other sectors.
• Deliver an integrated communications and marketing strategy that drives the business strategy, brand promise and strategic intent of the Bank in Malaysia, leveraging various communication channels to reach intended audiences.
• Execute consistent CIB marketing campaigns to reinforce the Bank’s branding across the different business segments in Malaysia, providing oversight to ensure consistency in partnership with stakeholders.
• Work with the Cluster CABM Head SG/ASEAN and the regional CIB Marketing team to optimise budgets and timelines.
• Partner with WRB Head in Malaysia to manage the WRB Marketing budget and deliver on campaigns, ensuring all segment and product campaigns have a business focus aligned to full‑year strategic priorities.
• Grow wealth and affluent brand awareness and consideration through brand campaigns and segment/product campaigns.
• Strategise and deliver quality marketing activities to drive exceptional client experiences utilizing the right media assets and platforms with optimal efficiency and effectiveness.
• Strategise and deliver quality sponsorship and community investment initiatives to augment the Bank’s presence in the markets and drive commercial activation (CIB & WRB businesses).
• Develop the team to build capability and ensure delivery of the function’s objectives.
• Lead by example, build the appropriate culture and values, set tone and expectations for the team, and work in collaboration with risk and control partners.
• Ensure ongoing development of people.
• Employ, engage and retain talent, with succession planning for critical roles.
• Demonstrate a shift towards anticipation of risk.
• Provide leadership around Risk Management, both reputational and operational, to ensure they are proactively identified and mitigated in country and all issues are reported/escalated in line with Group and local policies and procedures in a timely manner.
• Lead and coordinate issues and crisis communications to the functions at country level.
• Manage resources for budgeting and implementation of CABM communication and marketing plans.
• Lead for delivering governance, issues and risk (operational and reputational) and oversee governance standards across CABM in Malaysia.

Key Stakeholders

Internal

• Country CEO & Banking Head
• Business Heads including Saadiq
• Functions Heads
• Segment teams
• Product teams

Cluster/Group level

• Cluster Head, CABM, Singapore & ASEAN
• Head, CIB Marketing, ASEAN & South Asia
• Global Co-Heads of CABM
• Global CIB comms and Media Relations
• Global WRB comms
• Global Corporate & Sustainability comms
• Global Head, WRB Marketing

External

• Advertising agencies
• Media agencies
• Online partners
• Vendors and suppliers
• Newspaper editors and journalists
• Non‑Governmental Organisations
• Representatives in Central Government departments
• Develop profile with relevant professional PR bodies in key regions

Qualifications

• At least a bachelor’s degree in a communication or business‑related discipline.
• Excellent spoken and written command of English.

Skills And Experience

• Sponsorship management & community investment
• Brand and Marketing
• Crisis management
• People Management
• Media Handling and Management
• Reputational Risk Management
• Corporate Comms management

About Standard Chartered

We’re an international bank, nimble enough to act, big enough for impact. For more than 170 years, we’ve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you’re looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can’t wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good, is achieved by how we each live our valued behaviours. When you work with us, you’ll see how we value difference and advocate inclusion.

Together We

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do.
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well.
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term.

What We Offer

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time‑off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market‑leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first‑aiders and all sorts of self‑help toolkits.
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values‑driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies – everyone feels respected and can realise their full potential.

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