Senior Executive, E-commerce

WPP Media Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Senior Executive, E-commerce Join to apply for the Senior Executive, E-commerce role at WPP Media.

What Your Day Job Looks Like At WPP Media

Execute e-Commerce campaigns on major platforms (Lazada, Shopee, Amazon, etc.) for all GroupM agencies

Support managers on full-funnel planning tactics for e-Commerce activation (awareness, consideration and conversion touchpoints) across multiple e-Commerce platforms

Implement e-Commerce campaign activities for established local and global brands across multiple industries

Provide actionable insights during mid and post-campaign reports to improve in-flight optimizations and future campaign brief recommendations

Attain e-Commerce platform certifications when available

Ideally obtain Facebook Blueprint Planner and Buyer certifications to ensure understanding of the end-to-end journey for a campaign

Any other project or tasks as assigned from time to time

Responsibilities

Understanding of WPP Media deliverables and campaign KPIs

Understand media behaviors and how the target audience defined by the Social Buying team interacts with the e-Commerce platforms (i.e., Lazada, Shopee, Amazon, etc.)

Understand dependencies and interactions with both Search (Google, Microsoft Advertising) and Social (Google, Facebook, LinkedIn, Twitter) touchpoints

Engage with e-Commerce platforms to book, buy, plan, set up and execute media activation campaigns on behalf of the client and set up correct tracking to report on campaign performance

Proactively identify opportunities to improve and enhance clients’ campaigns and advise WPP Media team accordingly

Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables

Ensure understanding and 100% compliance with finance process, WPP Media policies and procedures

Ensure cross-functional collaboration by demonstrating openness to new ideas and learning from colleagues with different expertise

Continuously expand and share knowledge of new trends, channels and technologies across e-Commerce activation

What You'll Bring

Strong analytical, creative thinking, problem solving and time management skills

Commitment to continuous improvement, initiative and delivering results; knowledge of digital marketing or hands-on execution experience across any Social platforms preferred

Proactively seek feedback to improve your work

Detail oriented, meticulous, responsive to deadlines and able to multitask

Ongoing interest in digital marketing, industry trends, best practices and emerging technologies

Minimum Qualifications

Bachelor’s degree or diploma in Media & Advertising, Mass Communication, Digital Marketing, Computer Science or equivalent experience

Any working experience in Digital Marketing or relevant internship programs

Proficient with Microsoft Excel and PowerPoint

Strong desire to learn and grow

Effective communication skills and ability to adapt to a fast-changing environment

Team player — able to receive and provide feedback professionally, thrive in a team environment and collaborate

Passionate about digital media and technology and eager to keep learning

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Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Sales and Business Development

Industries

Advertising Services

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