Business Development Manager (FMCG)

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The Business Development Manager (BDM) will play a pivotal role in driving market entry, development, and expansion strategies. This role is responsible for identifying growth opportunities, mitigating risks, and building strong partnerships in order to accelerate revenue, optimize profitability, and secure long-term market presence.

Key Responsibilities

• Market Development & Strategy Execution : Shape and implement market entry, deployment, and expansion strategies. Conduct in-depth market research to identify consumer trends, competitive threats, and emerging opportunities. Propose and adapt commercial strategies to fit evolving market conditions.
• Partnership & Network Building : Build and manage partnerships with distributors, retailers, and key accounts in Tier-2 & 3 markets. Negotiate and secure mutually beneficial agreements with external stakeholders. Develop joint business plans with partners to maximize market penetration and growth.
• Financial & Business Analysis : Develop and evaluate financial models including ROI, profitability, and risk assessments. Support pricing strategies, margin optimization, and investment decision-making. Provide scenario planning and sensitivity analyses for leadership approval.
• Cross-Functional Collaboration : Act as the bridge between Supply Chain, Product Development, Campaigns, and Commercial teams. Ensure seamless alignment of operational execution with strategic priorities. Propose legal frameworks and safeguards to the Legal Team for initiatives requiring regulatory or contractual protection.
• Performance Tracking & Reporting : Define, monitor, and track KPIs across sales, market development, and distribution. Provide data-driven insights and structured reports to management. Recommend corrective actions and continuous improvement strategies.

Key Objectives

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