E-Commerce & Digital Marketing Specialist

Identify, recruit, and manage Key Opinion Leaders (KOLs) / influencers to drive brand awareness and sales through TikTok, Instagram, and other platforms. Negotiate collaboration terms, prepare briefs, and coordinate campaign execution with KOLs. Monitor KOL performance, track ROI, and optimize campaigns for maximum effectiveness. Support e-commerce sales growth on TikTok Shop, Shopee, Lazada, and other platforms through influencer-driven strategies. Develop digital marketing campaigns (social media ads, content marketing, SEO / SEM) to complement KOL activities. Plan and manage promotional calendars, product launches, and online campaigns. Conduct competitor and market analysis to identify new trends and partnership opportunities. Prepare regular performance reports on sales, campaign impact, and KOL activities. Collaborate with internal creative and sales teams to deliver engaging content and promotions.

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