Product Specialist

Primary Objective

To ensure achievement of team and individual sales targets

To make regular sales calls to related healthcare professionals - Interventionists and cardiovascular lab staff (i.e. technicians, radiologists, nurses), to promote AV products by providing detailed product information, technical specifications and latest clinical data.

To develop and implement effective sales plan in assigned territories, in accordance with set budgets, sales volumes, product mix and timescales.

Regularly review sales objectives and strategies according to the overall company's objectives and policies

To provide professional and technical advice to Drs / Interventionists and cath. Lab staff on PTCA cases – specifications & properties of AV products for the various clinical scenarios

Prepare sponsorship documents & organize assigned marketing activity i.e. local & overseas medical congresses

Plan & organize teaching programs by local & foreign physicians in assigned accounts

Organise & deliver product presentations to healthcare providers

Implement marketing strategies & messages to promote and increase market share of assigned products

Track implementation & MS % in accounts

Coordinate marketing programs and promotional campaigns as assigned

Prepare sponsorship documents & organize assigned marketing activity i.e. local & overseas medical congresses

Prepares annual volume (Unit), ASP and MS% forecasts, promotional activities & expense budgets

Gather market & competitive information to prepare for product launches in the assigned territories.

Execute product launches & track success

Keep track of territory performance & market share, provide feedback & propose action on sales issues (e.g. pricing, positioning, activities)

To keep abreast of competitors’ activities / information and keep the company updated at all times

Participate in training programs e.g. Journal clubs

Keep updated on new hospital / cath lab openings – propose entry strategy into new accounts

To propose consignment levels of the inventory in assigned accounts & Regular review of consignment levels to ensure optimal stock levels

Close monitoring to report product usage, and ensure products are replenished

Ensure necessary documentation is completed by various parties until billing is completed

Keep track of government hospital usage & outstanding purchase orders, and follow-up with purchasing dept / bumiputra agents for all necessary documentation (quotation, PO) to ensure prompt billing

Work with sub-distributor, if any, to ensure prompt reporting of usages

Conduct regular stock checks in the labs, ensuring minimal stock discrepancy. Follow-up to trace & check product usage in case of discrepancy

Check product expiry dates & propose action, including stock rotation to other centres

Handle product complaints promptly in accordance with AV’s policies

To lead projects as assigned by direct reporting manager

To ensure full compliance of Corporate policies and procedures

Job Specifications

Specialized Knowledge / Skills :

Cardiology based clinical & technical knowledge and sales experience.

Strong clinical background of PTCA and ability to read / interpret CINE and discuss clinical cases with interventionists

Product & technical knowledge of AV products

Basic Requirements

Medical, Health science or Nursing background

Sales and marketing experience in cardiology

Excellent interpersonal & communication skills

Strong selling & negotiation skills

Good presentation skills

Good spoken English

Knowledge of MS Word, Excel, PowerPoint

Able to work long / odd hours

Preferred Requirements

Proven sales track records of at least 5-years

Class 3 driving license

Personal Traits

Strong communication and interpersonal skills

Ability to work under pressure

Outgoing, Organized, Strong self-discipline

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