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Head of Marketing, Group

Head of Marketing, Group

Hunters InternationalSelangorMalaysia, Selangor, Malaysia
4 hari lalu
Penerangan pekerjaan

Our client, based in Hong Kong, is a diversified multinational corporation with subsidiaries in almost 30 countries. As part of their expansion, they are looking for a Process Excellence and Automation Lead to spearhead their global initiatives.

Job Summary

The Senior Marketing Manager is responsible for developing and executing comprehensive marketing strategies for QNETs product brands on a global / regional basis. This role involves leading a cross-cultural high-performing team to create innovative campaigns, build brand equity, and drive sales growth globally. The successful candidate will possess strong strategic thinking, leadership, and creativity skills, coupled with a deep understanding of the FMCG industry and direct selling channel.

Key Responsibilities

Strategic Leadership

  • Develop and implement comprehensive global and regional marketing strategies aligned with corporate objectives and ambitious sales targets.
  • Establish and refine product positioning, messaging, and campaign strategies to differentiate QNET as a prestigious leader in the direct selling industry.
  • Drive brand awareness and market penetration through innovative marketing initiatives.
  • Build clear and strong product brand identities that set them apart in a crowded marketplace.

Marketing Execution

  • Oversee the creation of high-impact marketing materials (e.g., videos, sales sheets, training materials) that are culturally relevant, localized, and optimized for sales performance.
  • Lead a creative team to ensure consistent brand representation across all marketing channels, aligning with QNETs corporate identity.
  • Develop and manage the global marketing budget, measuring ROI and optimizing resource allocation.
  • Partnership and Collaboration

  • Spearhead sponsorship activations to enhance brand visibility and consumer engagement.
  • Collaborate with sales, product development, and corporate communications teams to ensure integrated marketing efforts.
  • Stay abreast of industry trends and competitor activities to identify growth opportunities.
  • Decision making

  • Building QNET Brand Equity : ensuring product marketing activities build long term brand equity and in-market results.
  • Lead & implement the product marketing strategy, ensuring all portfolios achieve objectives
  • Work with Regional / Local teams to ensure strategies are creating measurable impact
  • Lead the marketing executives, creative design teams, campaign management teams
  • Manage relationships with internal stakeholders, key network leaders, and external agencies
  • Create and police critical paths for all marketing activities,
  • Stay in touch constantly with customers to find innovative ways to increase product sales
  • Build and maintain strong relationships with key internal stakeholders.
  • Key Stakeholders

  • Head of Marketing & Communications, Head of Product, Campaigns & Creative Design, Head of Business Development, The V Global Business Development
  • In-house Marketing Teams
  • Senior leadership including board level
  • Lead strategic and tactical Agencies including research
  • Requirements

  • Bachelors degree in Marketing, Business Administration, or a related field, MBA an advantage
  • Minimum of 8-10 years of experience in brand positioning, marketing strategy development, and campaign management.
  • Digital fluency with a deep understanding of emerging social marketing technologies and consumer trends.
  • Proven track record in developing and executing successful global marketing strategies for consumer brands.
  • Exceptional creativity and innovation skills, demonstrated through a portfolio of successful campaigns.
  • Deep understanding of the FMCG industry with a proven ability to drive market share and revenue growth.
  • International experience in a multinational corporation with a demonstrated ability to adapt to diverse markets and cultures.
  • Strong leadership skills with experience in managing and developing high-performing marketing teams.
  • Exceptional creativity and a passion for innovation.
  • High talent with business commercial maturity
  • Ideally a mix of traditional retail & network marketing industries
  • Amongst the Key competencies, the below are of particular importance :

    Excellent command of spoken and written English

    Delivering Results

  • A real focus on execution and delivery
  • Proven track-record of delivering projects with positive resultsThe skill to build and coordinate a global launch plan through many marketing channels
  • Management of large internal stakeholder groups
  • Providing the Vision

  • Experience in bringing teams together and leading them toward a shared goal
  • Ability to deliver a clear message and ask of your audience (internal / agencies)
  • Experience of driving a strategic planning process. Proven budget management, presentation and communication skills
  • Clearly articulate the unique selling propositions (USPs) of the new products and how they address customer pain points to enable the whole team to share success.
  • Driving Change

  • Ability to inspire others and deal with change, a real team leader
  • Creative and fast paced, with a solution mind-set.
  • Resilient in the face of challenges
  • Leads the innovation agenda / thought leadership
  • Remuneration

    RM 10,000 - RM 12,000

    #J-18808-Ljbffr

    Buat amaran kerja untuk carian ini

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