Digital Marketing Specialist

Job Description

About The Role

A creative and data-driven Digital Marketing Specialist to develop and execute innovative campaigns that drive brand growth and engagement. Join our dynamic team to optimize digital channels, analyze performance, and deliver measurable results.

Responsibilities :

• Develop and implement digital marketing strategies across social media, SEO / SEM, email, and paid advertising
• Create engaging content (ads, emails, social posts) aligned with brand voice
• Monitor and analyze campaign performance using tools like Meta Ads & Google Analytics
• Stay updated on industry trends and adjust strategies for maximum ROI
• Collaborate with design, content, and sales teams to ensure cohesive messaging
• Manage budgets, track KPIs, and conduct A / B testing to refine campaigns

Requirements

Benefits

Requirements

Proven ability to write clear, compelling, and conversion-oriented copy in Mandarin. Hands-on experience with tools such as Google Ads, Google Analytics, Meta Ads Strong analytical and problem-solving mindset with the ability to turn data into strategy. Excellent communication skills and ability to thrive in a fast-paced, collaborative environment.