Digital Marketing Specialist

We are seeking a creative and data-driven Digital Marketing Specialist to manage and execute digital campaigns that build brand awareness, drive leads, and engage customers. The ideal candidate will have a strong grasp of current digital marketing tools and strategies, able to lead integrated digital campaigns from concept to execution.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels (SEO, SEM, social media, email, and website).
• Plan and execute content strategies for social media platforms (Facebook, Instagram, TikTok, etc.) to drive engagement and brand awareness.
• Optimize website content, landing pages, and user funnels to maximize lead conversions.
• Manage paid advertising campaigns (Google Ads, Meta Ads) and optimize performance based on data insights.
• Monitor and report performance of all digital marketing campaigns and assess ROI and KPIs.
• Conduct market research to identify new digital trends and insights to improve campaign performance.
• Collaborate with internal teams (designers, content creators, sales) to ensure brand consistency across all digital touchpoints.
• Manage influencer partnerships and digital collaborations to enhance brand visibility.
• Maintain and improve the company website, ensuring best practices in UX, SEO, and overall performance.
• Support digital marketing budget planning and ensure effective allocation of resources.

Requirements

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