Head of Marketing, FMCG

This job is about leading the marketing efforts for Fast-Moving Consumer Goods (FMCG) in Malaysia and beyond. You might like this job because you’ll drive innovative campaigns, enhance brand presence, and coach a high-performing team while ensuring profitability!

• Develop and lead the long-term FMCG marketing strategy across Malaysia and new international markets.
• Ensure brand positioning, product portfolios, and GTM (Go-to-Market) strategies are market-relevant and competitively advantaged.
• Oversee country-specific adaptations for campaigns, innovation, and partnerships to ensure local resonance while maintaining global brand consistency.
• Take full ownership of FMCG portfolio revenue and profitability targets.
• Manage brand P&L, pricing strategies, promotional plans, and portfolio mix optimisation.
• Partner with Sales, Trade Marketing, and E-commerce to align marketing activities with sales targets and channel-specific opportunities.
• Lead the creation of integrated marketing campaigns that are breakthrough, relevant, and on-brand while meeting commercial KPIs.
• Ensure creative output is bold and differentiated, but grounded in data, insights, and clear performance metrics.
• Oversee content creation, brand storytelling, and partnerships to strengthen brand positioning.
• Establish robust financial reporting structures for marketing budgets and spends, ensuring transparency, accuracy, and ROI tracking.
• Regularly review and optimise marketing investments to maximise commercial impact.
• Lead quarterly budget reviews and prepare reports for senior management.
• Prepare the marketing team to lead brand presentations during annual Joint Business Planning (JBP) sessions with key retailers such as Lotus’s, Family Mart, and Jaya Grocer.
• Work closely with Key Account Managers to tailor marketing and promotional plans to retailer-specific strategies.
• Build strong customer-facing marketing credibility to support sell-in and sell-through.
• Lead all group-level FMCG partnerships and collaborations, negotiating and delivering deals that drive both commercial and brand value.
• Ensure partnerships are integrated into the wider marketing calendar and contribute to revenue growth.
• Inspire and coach a high-performing marketing team across brand, digital, trade comms, and partnerships.
• Build team capabilities in strategic brand planning, financial acumen, and retailer engagement.
• Set clear expectations, performance standards, and career development pathways for team members.

Job Requirements

Qualification and experiences

Skills

Marketing Strategies

Strategic Partnership

Promotional Strategies

E-Commerce

Company Benefits

Employee Discount

Enjoy employee discounts on beverage, merchandise, etc at all outlets across Malaysia.

Employee Perk Programmes

Establishment of corporate benefits to offer exclusive discounts or benefits to each employee.

Health and Wellness

Out-patient care and in-patient care are covered for all employee including ongoing wellness programs & activites.

Job training and continuing education help to fuel employee career growth.

Extension Leave Benefits

Provide more generous with their leave days. We have more than 6 other types of leave!

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