Head of Commercial Marketing

Responsibilities

• Develop localised strategies that strengthens the brand's presence in MY market. This includes meaningful campaigns both online and offline, creatives and digital media traction.
• Strong financial accountability to drive growth and profitability.
• Stronghold in deciphering data to understand consumer demands, identify trends and staying abreast of competition.
• Develop trade marketing strategies across relevant channels, ensuring the campaigns translate effectively to consumers in-store which drives purchase.
• Synchronize marketing calendars with retail and channel strategies, ensuring good synergy and that it makes sense.
• Develop ecommerce strategies while partnering with the appropriate enablers to communicate effective campaigns and promotions. Track its ROI and optimise future campaigns.
• Identify opportunities of partnerships (b2b) and foster a cohesive partnership without compromising on brand identity.

Qualifications

What's on Offer

Contact

If you are looking for a new role in Traditional Marketing within FMCG and retails, or potentially exploring the market, feel free to connect with me on for a confidential discussion, and send me your CV.

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