Talent.com
Head of Segment Marketing & Activation

Head of Segment Marketing & Activation

Maxis Broadband Sdn BhdKuala Lumpur, Kuala Lumpur, Malaysia
4 hari lalu
Penerangan pekerjaan

Strategic Leadership & Planning

  • Own the end-to-end segment marketing strategy and planning for all B2B segments.
  • Align marketing and activation activities with segment sales objectives and customer needs.

Market Insight & Proposition Development

  • Champion market research, customer segmentation, and competitor analysis.
  • Develop value propositions and go-to-market strategies tailored to each segment.

    • Campaign, Event & Activation Execution

  • Lead the planning and flawless execution of integrated marketing campaigns, events, activations, and sponsorships.
  • Oversee logistics, budget, vendor relationships, and ensure impactful customer experiences.

    • Maxis Business Innovation Centre (MBIC) Management

  • Strategically manage and optimise the MBIC as a showcase for Maxis Business solutions.
  • Ensure premium customer engagement, daily operations, and technology infrastructure.
  • Equip sales teams with insights, training, and tools to engage prospects.
  • Establish and optimise lead qualification and handoff processes with Sales.

    • Performance Management & Reporting

  • Define and track KPIs for all marketing, events, and MBIC activities.
  • Provide regular, data-driven performance reviews and actionable insights to senior management.
  • Lead, mentor, and manage Segment Marketing, Events & Activation, and Innovation Centre Specialists.
  • Foster a culture of creativity, accountability, and operational excellence.

    • Stakeholder & Cross-Functional Collaboration

  • Act as a key liaison with internal teams (Sales and Product / Solutions) and external partners (vendors, agencies).
  • Ensure seamless collaboration and alignment of all activities with business goals.

    • Next Steps

  • Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
  • Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

    • Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

    #J-18808-Ljbffr

    Buat amaran kerja untuk carian ini

    Head Of Marketing • Kuala Lumpur, Kuala Lumpur, Malaysia

    Pekerjaan yang berkaitan
    • Dinaikkan pangkat
    Head of Marketing (Hospitality Industry)

    Head of Marketing (Hospitality Industry)

    Agensi Pekerjaan Talent Recruit Sdn. Bhd.Kajang Municipal Council, Selangor, Malaysia
    Head of Marketing (Hospitality Industry).We represent a well-known client in the hospitality industry, seeking a Head of Marketing for their. Lead the development and execution of the overall market...Tunjukkan lagiKemas kini terakhir: 20 hari yang lalu
    • Dinaikkan pangkat
    Head of Performance Marketing

    Head of Performance Marketing

    Intrepid AsiaKuala Lumpur, Kuala Lumpur, Malaysia
    Intrepid Asia is a leading e-commerce and Digital Solutions Provider in Southeast Asia.We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services and advanced...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Head of Marketing - Established Pharmaceuticals Division (EPD)

    Head of Marketing - Established Pharmaceuticals Division (EPD)

    Abbott Laboratories (Malaysia) Sdn BhdSelangorMalaysia, Selangor, Malaysia
    The Opportunity : This position is based in Petaling Jaya, Selangor, within the Established Pharmaceuticals Division (EPD). EPD focuses on delivering high-quality, trusted medicines that help improve...Tunjukkan lagiKemas kini terakhir: 25 hari yang lalu
    • Dinaikkan pangkat
    Head of Marketing & Branding

    Head of Marketing & Branding

    Private AdvertiserKuala Lumpur, Kuala Lumpur, Malaysia
    We are seeking for a visionary and dynamic Head of Marketing & Branding to architect the next chapter of the MG story in Malaysia. You will be the ultimate guardian of our brand, responsible for cra...Tunjukkan lagiKemas kini terakhir: 15 hari yang lalu
    • Dinaikkan pangkat
    Head of Marketing - Established Pharmaceuticals Division (EPD)

    Head of Marketing - Established Pharmaceuticals Division (EPD)

    Abbott LaboratoriesPetaling Jaya, Selangor, Malaysia
    Head of Marketing - Established Pharmaceuticals Division (EPD) page is loaded## Head of Marketing - Established Pharmaceuticals Division (EPD)locations : Malaysia > . Jalan SS 21 / 37time type : Full...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Head of Marketing

    Head of Marketing

    AtlasNilai, Negeri Sembilan, Malaysia
    Marketing Consultant | Expert in Full-Funnel Strategies, Subscriptions, Events, Paid Advertising, CRM Optimization, People & Project Management. Looking for a fast-paced, high-growth environment whe...Tunjukkan lagiKemas kini terakhir: 28 hari yang lalu
    • Dinaikkan pangkat
    Head of Marketing (Start Up)

    Head of Marketing (Start Up)

    Michael PageKuala Lumpur, Kuala Lumpur, Malaysia
    Michael Page Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.This company operates in the business services industry and is a well-established, medium-sized organization with a strong foc...Tunjukkan lagiKemas kini terakhir: 25 hari yang lalu
    • Dinaikkan pangkat
    Head of Trade Marketing (FMCG-F&B) - hybrid work

    Head of Trade Marketing (FMCG-F&B) - hybrid work

    JAC RecruitmentKuala Lumpur, Kuala Lumpur, Malaysia
    Head of Trade Marketing (FMCG-F&B) - hybrid work.Head of Trade Marketing (FMCG-F&B) - hybrid work.A multinational FMCG (F&B) company is looking for a. Go-To-Market (GTM) Strategies for Malaysia and ...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Head of Marketing

    Head of Marketing

    GRVT MarketsKlang City, Selangor, Malaysia
    GRVT is a self-custodial exchange and on-chain investing network that gives everyone access to elite trading tools and hedge-fund-grade strategies. Today, users can trade perpetuals and invest in pr...Tunjukkan lagiKemas kini terakhir: 13 hari yang lalu
    • Dinaikkan pangkat
    Head of Marketing

    Head of Marketing

    Big Bad Wolf BooksShah Alam, Selangor, Malaysia
    As the Head of Marketing, you will lead the development and execution of strategic marketing initiatives for BookXcess across both headquarters and all retail outlets. This role is pivotal in shapin...Tunjukkan lagiKemas kini terakhir: 7 hari yang lalu
    • Dinaikkan pangkat
    Head, Product Marketing - Mobility

    Head, Product Marketing - Mobility

    GrabPetaling Jaya, Selangor, Malaysia
    Grab is Southeast Asia's leading superapp.From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything.In...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Head Segment Strategy, Collaboration & Marketing

    Head Segment Strategy, Collaboration & Marketing

    Hong Leong BankKuala Lumpur, Kuala Lumpur, Malaysia
    Head Segment Strategy, Collaboration & Marketing page is loaded## Head Segment Strategy, Collaboration & Marketinglocations : HLT-Hong Leong Towertime type : Full timeposted on : Posted 30+ Days...Tunjukkan lagiKemas kini terakhir: 4 hari yang lalu
    • Dinaikkan pangkat
    Head of IT, MYSG & Regional Marketing

    Head of IT, MYSG & Regional Marketing

    Reckitt Benckiser LLCKuala Lumpur, Kuala Lumpur, Malaysia
    Head of IT, MYSG & Regional Marketing.We are Reckitt, home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist : to protect, heal and nurture...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Head of Marketing

    Head of Marketing

    BusinesslistKuala Lumpur, Kuala Lumpur, Malaysia
    Develop and execute comprehensive marketing strategies aligned with business objectives.Lead the planning and implementation of targeted marketing campaigns across multiple channels.Monitor and ana...Tunjukkan lagiKemas kini terakhir: 27 hari yang lalu
    • Dinaikkan pangkat
    Head of Sales & Marketing

    Head of Sales & Marketing

    KSL Holdings Bhd (Canary International School)Klang City, Selangor, Malaysia
    Building Brighter Futures for Klang’s Next Generation.As part of our vision to develop KSL Bandar Bestari into a fully integrated township, we proudly introduce. Our goal is to equip students with e...Tunjukkan lagiKemas kini terakhir: 20 hari yang lalu
    • Dinaikkan pangkat
    Head of IT, MYSG & Regional Marketing

    Head of IT, MYSG & Regional Marketing

    ReckittKuala Lumpur, Kuala Lumpur, Malaysia
    We are Reckitt Home to the world's best loved and trusted hygiene, health, and nutrition brands.Our purpose defines why we exist : to protect, heal and nurture in the relentless pursuit of a cleaner...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Head of Marketing (Hospitality industry)

    Head of Marketing (Hospitality industry)

    Talent RecruitKajang Municipal Council, Selangor, Malaysia
    We are representing a well-known client in the hospitality industry, looking for Head ofMarketing to be based in.Lead the development and execution of the resorts overall marketing strategy to driv...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    • Baharu!
    Head of Marketing & Sales (Healthcare Business)

    Head of Marketing & Sales (Healthcare Business)

    SuamiSihatSubang Jaya, Selangor, Malaysia
    Head of Marketing & Sales (Healthcare Business).Be among the first 25 applicants.Get AI-powered advice on this job and more exclusive features. Direct message the job poster from SuamiSihat.We're Hi...Tunjukkan lagiKemas kini terakhir: 9 jam yang lalu