Field Force Management Lead

Manage on-ground execution of key retail initiatives, including :

Placement of Product Consultants

• Route management / coverage of Retail Executives
• Assist in all road shows and launches
• Product and promotion ground executions and communications
• Coordinate with internal CE Product Marketing and Trade Marketing teams to ensure smooth rollout of campaigns.
• Track and report sell-out progress by outlet and consultant, aligning with monthly sales targets.
• Analyse data and derive insights to optimize manpower deployment and retail productivity.
• Develop dashboards and reports to support decision-making.
• Ensure optimal use and maintenance of field assets, including real sets, POP materials, and demo units.
• Coordinate display standard compliance with HQ guidelines across all CE retail locations.
• Manage manpower budget allocation, salary schemes, and incentive structures.
• Verify and process monthly agency claims, ensuring adherence to company policies.
• Provide regular updates on competitor activities, market trends, and retail environment shifts.
• Collaborate with the marketing team to formulate countermeasures and capitalize on opportunities.

Job Requirement

• Bachelor's Degree in Marketing, Business Administration, or Sales-related discipline.
• Minimum 8 years of experience in field force management, trade marketing, or retail operations within the consumer electronics or FMCG industries.
• Demonstrated experience managing external agency partners and large field teams.
• Strong proficiency in Excel (pivot tables, formulas) and PowerPoint for data reporting and presentations.