About the Role
We are looking for a talented and creative Ads Copywriter Specialist with 3–4 years of professional experience in crafting compelling ad copy for multiple digital platforms. This role requires a deep understanding of audience psychology, persuasive writing, and platform-specific best practices to deliver high-performing ad campaigns that drive engagement and conversions.
Key Responsibilities
- Conceptualize and write clear, engaging, and persuasive copy for ads across platforms such as Facebook, LinkedIn, Instagram, Google Ads, and display networks.
- Collaborate closely with designers, marketing strategists, and performance teams to develop cohesive ad creatives that align with campaign goals.
- Conduct audience and competitor research to develop messaging strategies that resonate with target segments.
- Optimize ad copy through A / B testing, performance analysis, and data-driven insights.
- Maintain brand voice and tone consistency across all ad campaigns.
- Stay updated on advertising trends, platform policies, and industry best practices.
Qualifications & Skills
Bachelor's degree in Marketing, Communications, Journalism, or related field.3–4 years of proven experience as an Ads Copywriter, preferably in B2B and / or B2C digital marketing.Strong portfolio demonstrating high-performing ad copy for paid media campaigns.Excellent writing, editing, and storytelling skills, with a knack for creating attention-grabbing headlines and CTAs.Familiarity with advertising platforms (Meta Ads Manager, Google Ads, LinkedIn Ads).Ability to work under tight deadlines and adapt to fast-paced environments.Strong understanding of SEO principles and conversion-driven writing.Preferred
Experience in performance marketing or working with creative and media teams.Knowledge of marketing funnels and consumer psychology.Basic understanding of analytics tools for campaign performance review.What We Offer
Competitive salary and benefits packageOpportunity to work with a dynamic and creative teamProfessional development and career growth opportunitiesJob Type : Full-time
Pay : RM4, RM5,000.00 per month
Benefits :
Professional developmentWork Location : In person