(JO) Advertising & Promotion Senior Executive / Executive (58375)

Advertising and Promotion

• To coordinate and implement assigned advertising and promotions projects as well as public relations effort to meet the overall objectives of the Mall.
• To help identify, plan, and organize suitable themed promotions for the Mall to achieve strong brand identity and positioning, at the same time maintain strong market presence.
• To evaluate feasibility of every promotional against Company’s policies, objectives, and target market.
• To conduct market research and compiling figures or statistics towards the preparation of advertising and promotion plans.
• To monitor and evaluate effectiveness of the promotion against existing policies, objectives, as well as target market.
• To ensure proper implementation and smooth coordination of duties amongst departments and contractors for all promotion events.
• Constantly keep abreast of the latest digital innovations and implement on the Mall’s digital platform.
• Manage online media campaigns, online advocacy, editorial planning and coordination, community outreach efforts, promotion, and etc.
• To assist in the development of monthly newsletter and preparation of mailing list.
• Measures performance of digital marketing efforts using web analytics tools i.e. Google Analytics.
• To assist in the preparation of press invitations, press releases, press kits and coordinate press gifts for all promotion events.
• To attend and provide assistance and support during the actual event as and when required.
• To assist in coordinating the photography session of the press conference or any media coverage.
• To identify and organize charitable and community related program that will enhance the Mall’s desired public perception.
• Managing good rapport with tenants and to provide support, coordination, and recommendation on any store promotions, events, or merchandising display needs.
• To assist in managing the customer loyalty program or VIP program into a profitable and long term relationship.
• Assist in managing internal communications between the Business Relations team and the tenants.
• Assist in managing external communications as well as media and public relations.
• Identify and build business relationships with strategic partners i.e. government agencies, tourism related bodies, charity / volunteer organizations, corporate organizations, and etc. for joint promotions or sponsorship opportunities.
• To handle all correspondence and administration of concept proposals, promotional license agreements, DBKL submissions, visual submissions for refund of security deposit.
• To keep an updated list of media contacts and maintain good media relations at all times.
• To maintain an orderly library of all events, projects and promotion activities, news articles, magazine advertisements, photographs, slides, artworks, leaflets, and etc.
• To tabulate and maintain an accurate record of all expenses incurred within advertising, promotions, public relations, VMD, and any other operational matters.

Visual Merchandising

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