Senior Manager - Medical Marketing

Overview

Senior Manager - Medical Marketing role at Reckitt in Kuala Lumpur, Malaysia. Lead and manage the Medical Marketing Practice & Market Access by developing medical marketing strategy and activities aligned with Business and Brand Strategy, Medical Field Condition, iHCP Policy, and local government regulation to drive HCP recommendation and engagement as well as user acquisition toward Reckitt products in the Medical channel. Ensure strong collaboration with brand, regulatory, compliance and other functions at all levels, and provide clear directions and leadership to the medical team. Responsibilities

Lead and develop Medical Marketing Strategy with Brand Strategy and comply to iHCP Policy, WHO code and local government regulation. Develop and execute Medical Marketing activities plan aligned with Business and Brand strategy. Own and drive Infant segment including specialties portfolio within medical channel. Monitor, track and assess the effectiveness of implemented activity / program and share adjustment ideas to enhance and assure effectiveness. Liaise closely with SFE and Medical sales director to ensure medical GTM effectiveness. Build and maintain strong engagement, mapping and development plan for related National and Local KOL. Own and manage Medical Marketing Budget accrual including Activity document completion aligned with Agreed Budget Projection Phasing. Work with Medical Science to identify and develop engagement plan of national / local KOL and institutions for related product to support Reckitt reimbursement access. Develop & execute scientific meetings with related KOL to engage and gain their influence for Reckitt reimbursement process. The experience we're looking for

Experience in Medical or Marketing team with a minimum of 5 years and working directly with customers or exposure to the pharmaceutical industry. Ideally a combination of Medical marketing / sales and Brand management experience. Understanding of pharmaceutical / medical market conditions, products approaches, to ensure that all activities reflect the actual needs of targeted audiences. Understanding of customers and the competition, environmental and industry trends and their impact on the business. Ability to apply Reckitt operating philosophy and adhere to company policies and objectives. Effective communication to a diverse audience at multiple levels and in various formats. Experience working with customers / HCPs, opinion leaders, technical experts and professional staff in the healthcare industry; exposure to competitors. Experience working with centralized sales support functions. Understanding of marketplace dynamics including healthcare customer base; awareness of competitor product strengths and weaknesses. Basic knowledge of budgeting and forecasting. The skills for success

New Product Development, Consumer behaviour, Medical Marketing, Negotiation, Strategic Selling, Influencing, Data Analytics, Clinical Management, Financial acumen, Compliance monitoring, Key account management, Strategic partnerships, Channel strategy, Operational excellence, Storytelling, Stakeholder relationship management, Customer relationship management, Data analysis, clinical data interpretation, Global Medical Affairs, Digital activation to HCPs. What we offer

We support our people with inclusive practices, wellbeing benefits, Employee Assistance Program, life insurance, global share plans, and potential short-term incentives based on performance. Compensation aligns with Reckitt’s pay-for-performance philosophy. Details are provided as part of the recruitment process. Equality

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law. Seniority level

Mid-Senior level Employment type

Full-time Job function

Marketing

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