Sales Manager APAC

About Assai

At Assai, we provide transparency and control in complex, asset heavy industries. Our AI powered engineering data platform supports teams across the entire asset lifecycle, from design and construction to operation and decommissioning. It creates a single source of truth for engineering documents and data.

With Assai, clients can unlock, integrate, enrich, and control their technical information, enabling better decisions, faster execution, and stronger project outcomes. We help global leaders in energy, utilities, petrochemicals, and other asset-heavy industries save time, reduce risk, and stay fully in control of their projects and operations.

Assai brings clarity to complexity.

The Role

The Sales Manager plays a strategic role in generating and growing SaaS revenue with leading enterprises across the APAC region. Key industries include Oil & Gas, Petrochemical, (Sustainable) Energy, Utilities, Infrastructure, Construction, and Mining. The Sales Manager will sell Assai DMS, Assai Viewport, and Assai Enterprise solutions to large regional accounts.

This position is responsible for ensuring client satisfaction, driving product adoption, and identifying new customers and growth opportunities through upselling, cross-selling, and new business development. The ideal candidate has a deep understanding of SaaS-based solutions in engineering, asset management, or operational environments with large, capital-intensive enterprises. They will bring a value-based selling approach and the ability to establish long-term strategic relationships.

Responsibilities

Drive New Business Acquisition

• Identify, target, and acquire new enterprise customers (new logos) across APAC markets.
• Develop and execute a strategic outbound prospecting plan, including cold outreach, networking, industry associations, and event participation.
• Lead the full sales cycle from initial engagement to contract signature, coordinating with pre-sales, marketing, and legal.

Build and Manage a Healthy Pipeline

Expand and Grow Existing Accounts

Collaborate Cross-Functionally

Negotiate and Close Complex Deals

Achieve and Exceed Targets

Stay Informed and Competitive

Working Conditions

Assai Software Services offers a diverse and flexible role within a growing international organization. Our Kuala Lumpur office is the APAC hub, where we foster an informal yet professional culture built on teamwork, empowerment, and continuous improvement.

Our Values

We foster empowerment and like to stimulate a 'can do' mentality by also being supportive of each other and our customers. By closely working together, we are continuously looking for improvements, which will support our effectiveness in our roles.

Additional Information